Professional Audio & Video Blog

MediaExcel Live Encoders

MediaExcel Live Encoders

Media Excel Live Encoder Powers H.265/HEVC Based LTE Broadcast For Qualcomm Technologies at MWC 2014

Media Excel's HERO Live H.265 Video Encoder was the encoding engine as part of Qualcomm Technologies' LTE Broadcast demonstration at the Mobile World Congress show in Barcelona last month. In the demo, HD video was encoded live by the Media Excel H.265 solution and broadcast in real time to smartphones featuring the Qualcomm Snapdragon 800 processor with the integrated evolved Multimedia Broadcast Multicast Service-enabled (eMBMS) modem, and Qualcomm Technologies' HEVC decoder with LTE Broadcast middleware. Qualcomm Technologies and Media Excel combine multicast HEVC video and DASH for optimal spectrum utilization in mobile video delivery over wireless carriers' 3G/4G LTE networks. This enables operators to maintain broadcast video quality at 50 percent lower bitrates compared to advanced video coding (AVC).

LTE Broadcast enables wireless operators to exploit their existing spectrum, infrastructure and consumer devices to help address the surging demand for data. Based on the eMBMS standard, LTE Broadcast maximizes spectrum utilization by allowing for a single transmission of the content to be received by multiple users simultaneously instead of replicating the transmissions of the content separately for each user. As a result, capacity constraints are eliminated and consumers receive high-quality, always-on video, without lag time or delay.

As commercial deployments are being announced worldwide and wireless spectrum becomes increasingly scarce and valuable, wireless operators seek ways to maximize utilization of LTE broadcast. "The bitrate advantage of HEVC video compression over AVC enables LTE broadcast to deliver additional content without impacting video quality and cost." said John Hotchkiss, COO of Media Excel. "Media Excel was able to address this market need, by focusing towards a High Definition Live HEVC Encoder that delivers exceptional video quality while enabling LTE broadcast to double its channel capacity".

"Media Excel's HEVC Live encoder and MPEG-DASH delivery solution further enhances the commercial potential of LTE Broadcast for wireless operators," said Raj Talluri, senior vice president of product management, Qualcomm Technologies, Inc. "Coupled with Qualcomm Technologies' leadership and advancements in eMBMS middleware, operators today have a technologically-proven and commercially-promising end-to-end LTE Broadcast workflow to satisfy the increasing consumer demand."

Access Full Press Release

POWERING THE MOST DEMANDING SERVICES WORLDWIDE:


Related Solutions

  • In the world of Broadcast Television, monitors play a critical role

    In the world of Broadcast Television, monitors play a critical role: they provide preview for multiple cameras (and program), assist with camera shading, allow the TD, AD, Director, and others to frame a shot, and provide multi-viewing control room options for large productions. They can even monitor signal with built-in scopes.

  • The reliability of video, audio, and data communications by Artel

    The reliability of video, audio, and data communications is perhaps more critical to the government than any other application. Such communications equipment must be reliable, built to optimum standards, and be simple to operate while providing a high level of security.

  • BROADCASTER’S GUIDE TO SMPTE 2022 BY ARTEL

    THE BROADCASTER’S GUIDE TO SMPTE 2022:
    APPLICATIONS IN VIDEO CONTRIBUTION AND DISTRIBUTION.
    SMPTE 2022 is a global standard that has been deployed by broadcasters around the world.

     

     

Related Blog messages

  • SIMPLIFY STREAMING TO SOCIAL MEDIA WITH LIVEU

    LiveU helps you to engage with your viewers online by simplifying the way you can stream to social media. We've connected LiveU Central directly with leading social media platforms! Now you can go live on Facebook, Periscope and Twitter faster, with a simpler workflow than ever before. Please don't hesitate to contact your local distributor to activate your LiveU social media license or for more information.

  • LiveU mee het Wad op

    LiveU mee het Wad op, een report door Martin Wijbenga 1e Programmatechnicus Omrop Fryslan

    Omrop Fryslân ‘in dei op it wetter’.   (Omrop Fryslân ‘een dag op het water’) 

  • Studer mixers and AoIP

    AMSTERDAM, The Netherlands – Delivering more versatility and speed than ever before, HARMAN's Studer is announcing AES67 integration for Infinity Core, which drives the company's flagship Vista X and Vista V digital audio consoles. This breakthrough will enable broadcasters to efficiently and cost-effectively deliver their Audio over IP (AoIP) requirements over the widest range of protocols available from a single manufacturer.